The Provocative Change Works one-year training, presented by

Nick Kemp, creator of the model

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This programme is for anyone who wants to develop effective communication skills that produce real-life, measurable results. The PCW model is equally effective in coaching, business, personal change, and therapeutic contexts. Nick teaches this model all over the globe, and this development programme brings together attendees from Asia, Europe, the USA and the UK in the monthly live sessions.

Discover how provocative change works for you

Provocative Change Works isn’t just another coaching or therapeutic technique. It’s a complete paradigm shift that will revolutionise how you think about human-to-human communication in all areas of life. The model works brilliantly on a one-to-one e basis and with groups.

“It’s all about finding the difference that makes the difference...“

The Power of Strategic Irreverence

While other methods treat your client’s problems as sacred territory, PCW teaches you to playfully challenge the very foundation of their stuck stories.

You’ll learn to use humor, paradox, and loving confrontation to help clients see their patterns from a completely new angle—often triggering immediate shifts that months of traditional therapy couldn’t achieve.

The Art of Productive Provocation

Forget everything you’ve been taught about creating a ‘safe space.’ Your clients don’t need to feel safe—they need to feel alive.

You’ll discover how to create just the right amount of beneficial discomfort that jolts people out of their comfort zones and into action, in an effortless conversational manner “as if talking to an old friend” with the formality that hampers many coaching and talk therapy approaches.

Developing genuine skills to help others

PCW operates on the revolutionary premise that your clients are far more resilient, capable, and ready for change than traditional approaches assume. Instead of protecting them from their own strength, you’ll learn to activate it through strategic challenges that reveal their hidden resources and untapped potential.

This devastating effectiveness stems from a fundamental truth that conventional therapy often overlooks: people don’t change when they feel comfortable—they change when they feel empowered to confront their limitations with courage and humor.

By combining strategic irreverence with deep respect for your clients’ innate wisdom, you’re not just helping them solve problems; you’re awakening their dormant capacity for transformation.

The result is a practice where breakthrough moments become the norm, not the exception, and where both you and your clients discover that the most profound changes often happen in what on the surface appears to be a simple conversation, rather than a formal coaching or therapy session.

This is about discovering real-life results. The PCW model has already been shown to be highly effective in coaching, therapy, business, sport and personal change and we have the evidence for excellent results in all these areas

Nick Kemp talking about the PCW model

Your Programme Details at a Glance

The programme – 11^th October 2025 to 6^th September 2026.

Here’s some of what it included in this immersive skills based training opportunity

• 11 live monthly live workshop sessions with Nick Kemp*

• One to one mentoring sessions with Nick to enhance your skills and understanding.

• Additional optional group Q and sessions with Nick and additional facilitated practice sessions

• Resources including a comprehensive illustrated manual, video footage and assignments to complete between sessions

• Access to an exclusive online group of smart like-minded people where you can ask questions, discuss PCW, get support and arrange practice sessions with fellow attendees

• Complementary attendance at selected related events

• Full PCW Practitioner Certification

• Over 60 hours of training plus additional support

Three compelling reasons to join this training:

1) This is a unique opportunity to attend the certification online training in provocative changework (PCW practitioner level).

2) You will become one of the few specialists to master the new method and start using it in your practice

3) You will get the necessary protocols and become a witness/participant in Nick’s sessions, which you can model in your work

Nick Kemp, creator of Provocative Change Works

Nick Kemp has been involved in personal change issues for more than thirty years, studying many forms of communication and personal development, including hypnosis, provocative therapy and NLP. In the 1980s, he became interested in NLP and was thrilled by how these approaches help people achieve success in life.

In 2000, he began conducting trainings for business and personal development, and also developed the widely known Human Alchemy series of self-help audio products, distributed by Anglo American Books.

The common theme of all his work is “problem solving” and “creative solutions,” whether in business, coaching, training or therapeutic contexts. For 14 years Nick worked in sales and recruitment, setting up and running a number of multi million pound concerns and still works in the corporate sector teaching how the PCW model works for business success.

In 2004 he met Frank Farrelly the creator of Provocative Therapy and a titan in the world of therapeutic change. They became professional colleagues and firm friends. Frank’s work sparked the creation of the PCW model that Nick now teaches across the globe

This isn’t just another trainer sharing secondhand knowledge—Nick Kemp is a practitioner-teacher who has spent over three decades refining what works and discarding what doesn’t.

His unique combination of deep theoretical understanding and extensive practical experience means you’re learning from someone who has faced many of the typical challenges you’ll most likely encounter and developed elegant solutions for each one. That said, Nick philosophy is that we are always learning and refining our skills.

When you train with Nick, you’re not just learning techniques; you’re inheriting the wisdom of a craftsman who has dedicated his life to understanding the art and science of human communication.

Training dates for your diary

The dates for the live online workshops with Nick Kemp are below.  These are delivered via Zoom and run on a Saturday from 10am- 2:00pm UK Time.

2025 Dates

11^th October, 15^th November, 6^th December

2026 Dates

10^th January, 7^th February, 7^th March, 4^th April, 9^th May, 6^th June, 11^th July, 5^th September

You will also be entitled to one-to-one sessions with Nick by arrangement

BONUS for all attendees – Q & A monthly Group Opportunities

In addition to the main workshop dates above, additional Q and A consolidation sessions with Nick Kemp on aspects of the model. This is a LIVE only interaction and a unique opportunity to gain a deeper insight into the model.

We also encourage participants who wish to, to meet up between sessions and arrange to practice during the programme.

Your investment in developing skills

The full 60+ hour programme costs 2,400 sterling and is limited to a small group to maintain the best learning opportunity. Quarterley payment options are available on request – email info@nickkemp.com

The price includes comprehensive study material unique to the PCW model and access to student only video, not avaiable to the public.

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Programme Structure and Content

The Programme will comprise four key modules throughout the year.

MODULE 1: The Art of Provocation

The first quarter of the programme is designed to include the following:

• The origins of Provocation from Frank Farrelly’s original Provocative Therapy work and how to create dynamic shifts in communication
• The major difference between the provocative frame and traditional ways of coaching and therapy
• How to work with ‘process” rather than getting stuck in unhelpful analysis
• The history of PCW to date and how the model has evolved to help others
• The 3 PCW approaches that are unique in this way of working with others
• An introduction to the 40 stances used in PCW and how to use these for great results
• 1 – 1 live sessions with Nick

MODULE 2: Incorporating conversational trance work

The Second quarter of the programme is designed to include the following:

• How trancework expands and complements the PCW stances, but is very different to traditional methods
• The importance of psychoeducation in client sessions and why its essential for productive change
• How to use client notes and structure a live session
• Using voice, tone and rhythm to provoke client change
• The myths of hypnosis and how to avoid overreliance on techniques
• Advanced exploration of PCW stances and combining stances
• Creating a feedback loop for powerful client change
• Working 1 – 1 with Nick

MODULE 3: Integration and Practice

The third quarter of the programme is designed to include the following:

• Advanced deconstruction of client sessions, learning precision skills
• Using fractionation conversationally in sessions for great results
• Introducing conversation metaphor elicitation and challenges
• The template for problem-solving in business, therapy, sport and coaching
• Marketing your practice and avoiding common mistakes
• Group curveball exercises, expect the unexpected
• Website and marketing dos and don’t, how to avoid burning time and money

MODULE 4: The Reality Check Time

This module will all be about “show and tell” and evaluation and demonstration of skills including:

• Presentations from students on using the PCW model
• Live evaluations of skills with Nick observing
• Live work with members of the public
• Certificate evaluation
• Final round of the year’s course

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This programme will provide the opportunity for you to getting certified as a Provocative Change Works (PCW) Practitioner

Certification is not guaranteed and is contingent on meeting requirements and ​demonstrating evidence of skills, and Nick Kemp writes:

“I’m keen that all certifications are not box-ticking exercises or simply certifications of ​attendance, but rather represent genuine skill development. Frank Farrelly would ​always say “Show me the evidence” and therefore those wanting certification will be ​expected to submit case studies and demonstrate the skills in live settings throughout ​the programme.

Feedback from professionals across the globe

“Do you know Nick Kemp? – (he is) exceptionally bright, and I have immensely enjoyed communicating…The kind of exchanges that ​I have been having… are the kind of activities that I think can really advance the field. He has modeled two different simple processes ​which are part of his Provocative Change Works™ set of tools for working with anxiety and other strong emotions that I have found ​enormously useful in working with clients. He has also modeled the different patterns in Frank Farrelly’s Provocative Therapy so that ​they are easy to learn. In addition, he is everything you might wish for in a colleague – available, creative, and eager to discuss ideas ​and learn as well as teach.”

Steve Andreas, NLP Developer and Author

“Coming from a traditional hypnotherapy background, I’d started to get both bored and frustrated with the limitations of hypnotherapy. Provocative Change Works completely turns the conventional therapy on its head, and quickly creates positive, powerful change in a way that is anything but boring! Nick is an exceptionally good trainer and the hybrid group and one to one training model is phenomenal for ensuring real understanding. I’d highly recommend PCW to any therapist who is looking to create change for their clients”.

Vic Paterson, DipCHyp, HPD, NLP (Prac)

PCW the course – just do it! Be your own best friend and discover the art of Provocative Change Works Therapy. You’ve got nothing to lose except blocked thinking and those limiting beliefs holding you back – until you realise they’re tied to what you once thought was the problem. Nothing’s impossible; Increase your ability to handle the unexpected, gain confidence in yourself and your capabilities and express your authenticity. Client demo sessions are predictably unpredictable yet, with certainty, problems are swiftly banished as solutions become clear. Be prepared to be curious, spontaneous, have fun and to embrace out-of-the-box thinking. Learn innovative and engaging strategies to deepen clients’ understanding of their issues as you help others resolve their unique feelings of being ‘stuck’.

Sarah Patterson