
Provocative Change Works for You
This is the official site for Provocative Change Works. Here you can find articles, videos, products and training relating to PCW. This model was first created in 2006 and continues to be developed. All training focuses on skills development and proper duty of care towards others. Details on PCW certifications are available HERE, and this post explains the importance of quality control.
What is Provocative Change Works?
Provocative Change Works (PCW) is a recognised insurable conversational communication model inspired by my longtime friend and mentor, Frank Farrelly, whose “Provocative Therapy” was a primary influence in its creation. For further information on Frank Farrelly’s original Provocative Therapy, see www.provocativetherapy.com. Frank appointed me custodian of the Provocative Therapy archive, available here. Provocative Change Works is a massive expansion of Frank’s original work, and the key ingredients are detailed here. PCW is far more multi-layered than Frank’s original work. Unlike Provocative Therapy, PCW incorporates many other elements, including conversational trance work, fractionation, metaphor elicitation and challenges, and working directly, indirectly, and randomly with clients. This is a big departure from traditional therapy and coaching, which often work in a digital, logical, and sequential manner, often focusing on past events. In PCW, we respond only “in the here and now” to the client, and, crucially, the entire frame of the session is totally different. The opening question is “What’s the problem?” rather than “What do you want?” Every PCW session is essentially a problem-solving exercise to empower the client to think, feel, and behave differently. The focus is on what works or as Frank Farrelly used to say “Show me the evidence!” To date, those using the PCW model can demonstrate extensive examples of really excellent client results across a wide range of problems.
Since the advent of COVID-19, I have been running monthly online trainings for the USA, Europe, and the UK, as well as one specifically for Japan. E-mail info@nickkemp.com for details on how to apply. To date, I have run PCW trainings in the USA, India, Russia, Japan, Poland, Spain, Austria, Israel, UK, Switzerland, Ireland, Hungary, Holland, among other countries.
This Provocative Change Works model works equally well in coaching, academia, business, sports performance, therapeutic and personal development, and building all manner of successful relationships.
In 2022 – 2023, the Wellcome Trust funded a one-year coaching initiative for academics at Leeds University in the UK. The PCW model has also helped several international athletes develop their performance skills to an international level. The model has also helped several high-profile creative artists in the music and arts industries.
For private 1-on-1 coaching and therapy, please check here.
The PCW certifications
There are currently four different certifications in PCW explained here

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To book a 1 – 1 session with Nick Kemp, check here
PCW used to coach a client to swim the English channel
For 1 – 1 PCW training for personal change and working with clients go HERE
Please use the contact page to enquire about Provocative Change Works training opportunities and new PCW products. You will also find PCW on Facebook and YouTube. For Nick Kemp’s other trainings see http://www.nickkemptraining.com
Regards
Nick Kemp
Creator of PCW


