This is the official site for Provocative Change Works. Here you can find articles, videos, products and training relating to PCW. This model was first created in 2006 and is in a constant state of development. All training focuses on skills development and proper duty of care towards others. Details on PCW certifications can be found HERE and the importance of quality control is detailed in this post here.

Provocative Change Works (PCW) is a conversational communication model inspired by my longtime friend and mentor, Frank Farrelly, whose “Provocative Therapy” was a primary influence in its creation. For further information on Frank Farrelly’s original Provocative Therapy, see www.provocativetherapy.com. Frank appointed me custodian of the Provocative Therapy archive, available here. Provocative Change Works is a massive expansion of Frank’s original work and the key ingredients are detailed here.

Since the advent of covid 19 I am now running  monthly online trainings for USA, Europe and UK as well as one specifically for Japan. E-mail info@nickkemp.com for details on how to apply. To date I have run PCW trainings in the USA, India, Russia, Japan, Poland, Spain, Austria, Israel, UK, Switzerland, Ireland, Hungary, Holland, among other countries.

This Provocative Change Works model works equally well in coaching, academia, business, sports performance, therapeutic and personal development., building all manner of successful relationships. 

In 2022 – 2023 The Wellcome Trust funded a one year coaching initiative for academics at Leeds University in the UK. The PCW model has also assisted a number of international atheletes in developing their performance skills up to an international level. The model has also been used to assist a number of high profile creative artists in the music and arts industries.

For private 1 – 1 coaching and therapy, please check here

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For those interested in a free 3 hour PCW webinar, book your spot HERE

.Nick Kemp with Frank Farrelly, the creator of Provocative Therapy, which inspired the creation of PCW

PCW Foundations training June 2026 (English speaking)

PCW Foundations (4 modules) LIVE with Nick Kemp

6 – 8.30 pm UK time June 4,5^th 11,12 2026

This is an excellent opportunity to learn the core provocative skills directly from Nick Kemp, the creator of the PCW model. The sessions are all live and will consist of demos, discussion and group exercises. This is a highly interactive training, so be prepared for quite a ride as this is unlike any other approach.

.What You’ll Learn — 4 Modules

Module 1 — The Art of Provocation

• Lighting the fuse with Frank Farrelly’s Provocative Therapy so you understand the origins of the method and why it produces results that conventional approaches can’t
• The misconceptions about “provocation” debunked so you can confidently explain this approach to sceptical colleagues and clients without apologising for it
• Exploration of the 27 PCW stances so you have a complete toolkit of provocative interventions you can deploy in any client session from day one
• Why PCW starts with “What’s the problem?” instead of “What do you want?” so you stop accidentally reinforcing your client’s stuck patterns and start disrupting them immediately
• The ethical and conversational use of provocation so you know exactly where the line is between productive challenge and recklessness, and never cross it
• Why PCW works equally well in coaching, therapy, academia, business, and sport so you can apply what you learn across every context you work in, not just one
• Exercises in being both client and coach so you experience the method from both sides and understand what your clients will feel when you use it on them
• Live 1-to-1 session with Nick so you see the method applied to a real person with a real problem, right in front of you, with nothing scripted
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Module 2 — Trance and Time Framing

• How trancework expands and complements the 27 PCW stances so you add a powerful dimension to your sessions that most practitioners never access
• The two techniques Steve Andreas voted the best of all tools for working with clients so you walk away with the specific processes one of the most respected names in NLP considered indispensable
• The arm relaxation exercise so you can create a portable, repeatable scale of relaxation your clients can use anywhere, any time, without you being present
• The voice tempo exercise for dismantling unhelpful internal dialogue so you can resolve the negative self-talk that drives anxiety, self-doubt, and rumination, often in a single session
• Why “simple is best” when using hypnosis and why Nick rarely uses inductions longer than 5–8 minutes so you stop over-complicating trance work and start getting faster, cleaner results
• Time framing and recording every session to create a feedback loop so your client keeps changing between sessions, not just during them, accelerating results without extra work from you
• Live 1-to-1 sessions with Nick so you watch the provocative-hypnotic combination in action and see how the pieces fit together in real time
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Module 3 — Integration and Fractionation

• Using fractionation conversationally so you can move clients rapidly between stuck and fluid states, making it increasingly difficult for them to hold onto the old pattern
• Working with groups using PCW so you can scale beyond one-to-one sessions and apply the model in workshops, team settings, and corporate environments
• How everything is essentially problem-solving so you simplify your entire practice by focusing on what actually creates and maintains the problem, rather than endlessly analysing it
• “Catch-all” hypnosis patterns and “weasel phrases” so you can shift client states conversationally, without formal inductions, in a way that feels natural and unforced
• Applications across therapy, coaching, business, sport, and education so you see real examples of how PCW adapts to radically different contexts and client types
• Live 1-to-1 sessions with Nick so you continue to build your pattern recognition by watching the model applied to increasingly complex situations

Module 4 — The “Mystery Curveball Module”: Show and Tell

Next steps in your PCW journey so you know exactly where to go from here to continue developing your provocative skills beyond the foundations

Highly unpredictable sessions designed to develop fluidity and improvisation so you learn to trust the process and work in the “here and now” instead of clinging to scripts and techniques

“Waltz time sequences” for concise, impactful communication so you keep your sessions focused and every statement you make lands with precision, not waffle

Live demonstration and evaluation of your skills so you get direct, honest feedback from Nick on your work and know exactly where you stand as a practitioner

Certification evaluation for PCW Practitioner status so you leave the programme with a recognised credential and the confidence that you’ve earned it through demonstrated competence, not just attendance

Full price – 499 for all 4 evenings, plus handouts and access to 10 hours of video of live training, but look below

EARLY BIRD PRICE BEFORE APRIL 30TH BOOK HERE

STOP PRESS – PCW Foundations for Russian speakers, now taking bookings here

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THE OFFICIAL PROVOCATIVE ARCHIVE NOW LIVE

We are thrilled to announce the official launch of the Provocative Archive! This is the official Frank Farrelly Provocative Therapy archive and also contains extensive PCW materials.

The platform is now live, offering access to an ever-growing collection of courses created by both Frank and Nick over the years, with even more content on the way. By the end of the year, you’ll have access to over 25 unique courses covering a wide range of topics related to the applications of Provocative Change Works (PCW) and Provocative Therapy.

Ready to dive in? Sign up here: https://app.pcw.training/memberships and choose the membership that suits you best to unlock the content.

An overview of the PCW model

For PCW certification training, check here

To book a 1 – 1 session with Nick Kemp, check here 

PCW used to coach a client to swim the English channel

For 1 – 1 PCW training for personal change and working with clients go HERE

Please use the contact page to enquire about Provocative Change Works training opportunities and new PCW products. You will also find PCW on Facebook and YouTube. For Nick Kemp’s other trainings see http://www.nickkemptraining.com

Regards

Nick Kemp
Creator of PCW